IEEE: Consumer Engagement Workshop
Consumer Engagement Insights from Industry Experts
In case you missed the four hour Consumer Engagement Workshop (sponsored by IEEE PES) on July 9, 2013 in Washington DC, here’s a time and energy efficient video synopsis to bring you and your colleagues up to speed. Join 75 experts as we discuss the challenges and exchange proven best practices and innovations for smart grid education, energy literacy, and community involvement. The accompanying report includes 12 guiding principles to enable you to successfully engage your customer base. (Cookies, networking, and cocktail reception for the National Town Meeting not included in the Recap.)
Tuesday, July 9, 2013
1:00 to 5:30 pm
Ronald Reagan Building and International Trade Center in Washington, D.C.
|Collaborate with Stakeholders
||Everyone agrees that active and enthusiastic consumer engagement is needed to fulfill the promise of smart grid investment. Yet many utilities are finding this goal to be elusive and difficult to get the public’s attention for energy literacy information. They want civic leaders and public service commissions to support cost recovery, pilots, programs and policies that offer customer incentives.|
|Collaborate with Community Partners||Regulators and consumer advocates want utilities to be responsive to consumer concerns. They want to feel confident that grid modernization proposals offered by utilities will serve constituents at a reasonable cost and provide substantial value.|
Learn what’s needed to change the dynamic, build trust and understanding, and create active partners
|Program will include:
|Make grid investments relevant by
collaborating with customers
|Participants will learn:
||Empower consumers to talk to
This afternoon of dialogue between expert panelists and an expert audience will highlight innovative practices being tried across the country and allow participants to see how these ideas can be applied effectively in their communities.
11:30pm Registration Opens
1:00pm Welcome Remarks
Keynote Address – Potential of Systems Thinking and Innovative Design
Steve Bishop – Global Lead of Environmental Impact, IDEO
Sally Madsen – Designer of Social Impact, IDEO
1:45pm Innovation Panel #1: Best Practices for constructive engagement
Creative utility leaders will discuss how a listening mindset and outreach at varying scales (1:1 conversations, workshops, partner meetings, community events, summits, social media, etc.) have allowed their organizations to obtain more value from their other traditional communication practices. In a breakout exercise, each table will discuss what management priorities, regulatory directives or allowances, or budget allocations would need to change in order for these different approaches to gain widespread acceptance. The resulting suggestions will be compiled in a post-workshop report.
- Risa Baron, San Diego Gas & Electric
- Barbara Leary, Florida Power & Light
- Rita Moran, National Grid
- Laney Brown, Central Maine Power
- Lisa Magnuson, Silver Spring Networks
- Moderated by Judith Schwartz, To the Point
3:00pm Innovation Panel #2: Best Practices for product and program design
Innovative thinkers talk about the need for Day One benefits with AMI deployment and the potential for smart grid to enable new types of products, interfaces, and programs. We will discuss such questions as what is the impact of different deployment sequences? What role does iterative design play and how does that fit in regulated vs municipal or member-owned environments? How does interactive engagement affect the public’s appetite for collective investment, prototyping, and long-term ROI?
- Ahmad Faruqui, The Brattle Group
- Chris King, Siemens
- Lisa Wood, Institute for Electric Efficiency
- Steve Lawrence, Georgia Power
- Wesley Brinkmeyer, Bluebonnet Electric Cooperative
- Justin Segal, Simple Energy
- Moderated by Judith Schwartz, To the Point
4:00pm Design Prototypes for “Sustainability Demo Centers”
Several utilities are sponsoring educational demo centers so customers can better understand how SG, DR, EE, etc. fit into their community’s sustainability and economic development goals. Steve Bishop of IDEO will lead the group through a hands-on prototyping exercise.
5:30pm Welcome Reception for the National Town Meeting at the National Press Club
|Fee: $100 for registrants of the National Town Meeting, $150 for the workshop as a single day. All participants are invited to the opening reception of the National Town Meeting following the workshop to be held at the National Press Club.This program is designed for cross-functional smart grid teams from utilities including technical, customer service, communication, outreach, program managers; regulators seeking creative solutions for their jurisdictions, and consumer advocates who want to see higher levels of consumer participation in the discussion. We encourage National Town Meeting regulars and IEEE members to bring along a colleague from another discipline.||For more information about the IEEE Power and Energy Society’s smart grid activities visit the IEEE website.
Join us for a dynamic afternoon and learn how innovative practices using proven techniques can connect sustainability with economic vitality and make Smart Grid relevant to the public.
Space is limited.